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Humanizing technology: digital media strategy & strategy

 
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Company Name: CenterLight Health System
Type: Site network (8 sites) redesign & custom ExpressionEngine CMS install
Services Rendered: Strategy, design, coding, ExpressionEngine CMS, ongoing support and consulting
Special Features: Fully coordinated network of 8 sites, sharing overall design and branding and content management; Family Portraits feature area
Website: http://www.centerlight.org

Description

CenterLight Health System (formerly Beth Abraham Family of Health Services), a not-for-profit organization, has been working to improve quality of life for New Yorkers in need – from all backgrounds and all walks of life – and currently ranks among the nation’s leading resources for long-term residential and community-based healthcare. CenterLight Health System ranks among the largest long-term care providers in New York State, serving all of New York City as well as Westchester, Nassau and Suffolk Counties.

Humanize worked with CenterLight to plan, design and launch their full network of sites, starting with their corporate site, and extending to sites for each of the CenterLight companies. The site design of the company sites builds from the corporate site look and feel to visually link the family together, and offers navigation to each of the sites though a navigation bar at the bottom of each home page.

Most prominently, the site for CenterLight Healthcare features member tools, plan comparisons, and deep content detailing all their offerings. Each site has a dynamic news room, with press releases, in the news items, recent happenings and events all easily updated using ExpressionEngine.